Connecting your audience with a vision.
Our objective was to make housing human. We wanted to connect our audience with the lives of people living in social housing and the feeling of home. This project aimed to position Flagship Group as a socially driven organisation, using its profit for purpose.
Team: Molly Boreham, Rick Liddiment, Claire Wright (content strategy, campaign management, producers), ARK (directors), Meantime (videography)