Creating a memorable launch.

The journey began with the goal to enhance societal impact. Hopestead is a new charity dedicated to ending homelessness in the East of England. Through a relentless approach to prevention, it uses research and initiatives to distinguish itself as a unique charitable organisation. The mission was brought to life through the creation of a new brand, narrative, and core values.

The aim was to create a memorable launch, during the height of the Covid-19 pandemic. An internal digital strategy was employed to promote the charity from the inside-out. Employees actively engaged with the campaign and used social media to share their own stories that aligned with Hopestead’s goal to use individual narratives to breakdown stereotypes. Externally, a ‘Drive-in for Hope’ outdoor cinema event raised awareness and funds for homelessness.