Transforming Culture & Values.

Our mission was to reshape the organisations culture by fostering a unified set of behaviours. Embracing a co-creation approach, we involved employees in developing THCH's core values, turning a group of individuals into a cohesive team. We were unapologetic in our commitment to relentless improvement.

THCH faced challenges in performance and customer satisfaction. Adopting an 'inside-out' strategy, that reflected our community roots, we aimed to positively influence and nudge customer perceptions and actions. These values became integral to every team, service, and operation, setting the tone and mood for every interaction and decision.

Team: Molly Boreham (content strategy, campaign management, visual direction), Saimah Razak (people team), ARK (design & conceptual development)
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Creating places people are proud to call home

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Evolving strategy & core values